Pete Linden shares Linden Lab’s sophisticated approach to marketing Second Life at SL12B ‘Meet the Lindens’

This post is a bit lengthy, but very informative. I will continue to reblog Canary Becks updates for Project Sansar

Canary Beck

SL12B - Pete LindenThe discussion arising from Wednesday’s ‘Meet the Lindens’ interview between Saffia Widdershins, Elrik Merlin (PrimPerfect), Xiola Linden (Lead Community Manager, Linden Lab) and Pete Linden (Senior Director, Global Communications, Linden Lab) delved into meaningful specifics about new user acquisition. As it turns out, this might arguably be one of the most important interviews of the set of five, because Ebbe Altberg said during his interview today that improving the Second Life new user acquisition process is where the Lab will “probably spend more of our energy on than anything else.”

In this post, I’ll aim to not only share Pete Linden’s approach to how Linden Lab is marketing Second Life and Project Sansar, but to also attempt to challenge the notion that the Lab does not market its products, doesn’t take marketing seriously, or does not do it in a sophisticated way. In reality, the opposite is the case.

After Ms Widdershins set the…

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